Introduction
Growth today means cutting through noise. The old playbooks don’t work—but the new ones are surprisingly lean.
🚀 Traction starts with founder-led sales
In the earliest stages, the founder is the best seller. It builds feedback loops and closes deals faster.
Distribution beats product (at first)
Even a great product fails without repeatable distribution. Cold outbound, warm intros, and niche content drive early momentum.
Use feedback to power loops
Every call, pitch, or demo is a growth asset. Feed learnings into product, messaging, and outreach workflows.
Conclusion
Growth isn’t magic—it’s iteration. Talk to users, ship often, and keep a tight GTM feedback loop.
Additional Resources